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VANITY FAIR: That '70s Show


Get Out Your Checkbook, It’s Frieze Week-Month in Manhattan


Another pleasant surprise was a very serious fair with an extremely silly name: That ’70s Show. No, it has nothing to do with the Topher Grace–Ashton Kutcher sitcom; it’s just a cool micro-fair where local galleries brought a few works and installed them in Eric Firestone’s two loft-through spaces at 4 Great Jones Street. All the works in the show were made in the 1970s, many of them by artists who lived in the neighborhood, in SoHo and NoHo, in semi-legal apartments.

As pleasant as it was, I had to ask Firestone how he convinced dealers such as Andrew Kreps and Anton Kern and Kasmin and PPOW—how did he convince them to do another art fair?

“I don’t even know if this is a fair. We just wanted to do some new shit,” Firestone said. “I had the spaces open. We just wanted to shake things up and get back to the neighborhood.”


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